First the bodied shirt comes around the body. Then the tie forces the neck. And finally the file stack on the desk follows. This is already the employment contract as a trainee to the office. Only a last scream and the tearing of the suit will end the career before it can even begin. The trainee as an administrative salesman would rather be a carpenter.

With this special metamorphosis, the Zentralverband der Deutschen Handwerks (ZDH) is currently promoting the teaching trades that the industry offers. The advertising campaign has been running for several years now, which is to surprise the young target group again and again with unconventional spots. How important the creativity of the ZDH is is shown by the number of training posts, which often can not be filled.

It is difficult to find jobs for the baker, butcher, hotel, in the catering sector or for craftsmen around the house. Apprentices are looking for plumbers, plumbing and heating companies, judges the agency for work, which itself has begun, not only to communicate with authorities with young people.

YouTuber advertise for federal agency for newcomers

For the portal "Typisch ich" the job agents have won several YouTuber to inspire young people for their own career choice. An address that the young people should pick up where they are most often - on a smartphone or tablet.